Kandoo, the new tool in the war against smelly kids, is in stores now. I wonder at what point in the marketing brainstorm process did Procter & Gamble say, "You know, how about using an ass-wiping frog as our logo?"
Are frogs renown for their pristine rectums? Did the focus groups really respond to a self-wiping frog rather than, say, a camel? And "Kandoo" - do kids need to be empowered for this?
I am a recent convert to wet wipes myself and have come to insist on them wherever possible. Yet I find them in few households. Do they have a stigma because they're used foremost on babies and old folks?
Instead of making wipes more appealing to kids, maybe Procter & Gamble should work on a witty, urbane wiping mascot that speaks to our generation. They could call them "Buttlers" to bring in the frat boy demographic or "Asstastics" to appeal to urbanites.